One of the most important factors involved in selling a home is marketing it to potential buyers. In the contemporary real estate industry, there are more methods of marketing than ever before. As one starts the process of selling a property, he or she will want to find a real estate agency that is able to utilize as many of these options as possible. We as a real estate agent are always willing to go over all of our client’s options to pick and choose the media that will make the most sense in their case. A star marketing effort will not only reach a relevant audience, but it will help maximize the eventual sale price.

There are many factors that we at Miamu Properties Limited take into consideration as we start to work out a sales and marketing strategy. We do not treat every property with a cookie-cutter approach; but factor in a client’s budget, the current state of the local market, and the property location. Marketing involves not only reaching the widest target audience, but also ensuring that this is a relevant audience who will be interested in the property. We also work hard to ensure that the property for sale sells for the highest possible price.

With our experience over the years we already have tried and know true marketing plans for each client to pick and choose from, and we know exactly what works and what doesn’t in today’s market. This gives our clients a peace of mind to know exactly how the marketing aspect of selling a property will be approached, and what it will cost them. We give clear objectives outlined in this marketing plan, along with sensible means for achieving them. Our clients always expect to see measurable goals, including deadlines and responsibilities which we always endeavor to meet.

As a seller it’s helpful to work with an agent who has experience in marketing and selling a property in your local region. With a focused knowledge of your prospective buyers, they will be able to tightly fine-tune the campaign to highlight the details of your property and neighborhood. This should take into consideration whether potential buyers are likely to come from the local area or from outside the region. Your home’s best features should be placed front and center. You can look specifically for agents who have a strong working knowledge. This will ensure that they can customize your campaign to give you a great chance of success.


There are many different types of media that can be used for marketing purposes. The internet is one of the prime targets, including agents’ websites, independent listing websites, real estate websites, message boards, forums, blogs, and social media. Other areas to look at include print ads, magazines, mail flyers, posters, street signboards, word of mouth, and brochures, as well as referrals, TV advertisements, and office property presentations. Other marketing strategies include an email or direct mail marketing campaign, viral advertising, or letterbox drops. The sky is truly the limit when it comes to methods of advertising.